DRAG
DRAG
Years of creativity & innovation

We began in 2013 with a vision to inspire an innovative world. We now celebrate our triumphs and honor the partnerships forged.

We have dedicated ourselves to helping different organizations create impactful improvements that DIFFER, DELIVER and DELIGHT.
2013
We've helped to transform and grow
80 different companies
in the Philippines.
We've helped to transform and grow
80 different companies
in the Philippines.
We’ve spearheaded
60 Research & Strategy Projects
where our psychologists and researchers have interviewed
close to
1,100 people
,
130 industry experts
and
220 of our client’s employees. 
We’ve visited over
230 stores
and
50 homes
to understand how our clients’ customers live, work and play.
We have critiqued almost
600 different brands
.
We’ve spearheaded
60 Research & Strategy Projects
where our psychologists and researchers have interviewed close to
1,100 people
,
130 industry experts
130 industry experts
and
and
220 of our client’s employees.
We’ve visited over
230 stores
and
50 homes
50 homes
to understand
how our clients’ customers live, work and play. We have critiqued almost
how our clients’ customer live, work and play. We have critiqued
to understand how our clients’ customers live, work and play. We have critiqued almost
to understand how our clients’ customers live, work and play. We have critiqued
almost
600 different brands
.
600 different brands
.
All our processes gave birth to great innovations for our clients.
We developed
20 new brands
,
and created
40 new brand extensions
.
We’ve developed over
40 Brand DNAs
and positioning strategies. We ideated
hundreds of new product and service concepts and just as many
marketing strategies. We’ve also crafted
40 new taglines
and
12 new logos
.

Our multi-disciplinary approach to research and strategy gave way to great innovations and success for our clients.

All our processes gave birth to great innovations for our clients. We developed
20 new brands
, and created
40 new brand extensions
.
We’ve developed over
40 Brand DNAs
and
positioning strategies. We ideated hundreds of new product and service concepts and just as many marketing strategies. We’ve also crafted
40 new taglines
and
12 new logos
.

Our multi-disciplinary approach to research and strategy gave way to great innovations and success for our clients.

Here are some of these innovations
8 New Brands & 22 Subbrands
40 Taglines
12 New Logos
8 New Brands
Laundryhood
Now & Later
Path
Autokid Truck Solutions
Harold's Evotel
Healthway Medical Network
Legacy by RUA
22 Subrands
WaZen by Artisan Kitchen
Feast by Artisan Kitchen
RISE by Sleepasil
REST by Sleepasil
Imprints by Sophia
Spark by Sophia
One by Sophia
Pinay by Sophia
Hija by Sophia
Affirmations by Sophia
11 Catchy Taglines
“We Drive Your Business”
Autokid
“Have a Moment of Serenitea”
Serenitea
“Better Sleep for a Better You”
Sleepasil
“Work Your Way”
Harold's Evotel
“Find Your Inner Hero”
Jose Rizal University
“Making Love Complete”
Victoria Court
“Partners in Groundbreaking Advancements”
PGATECH
“Have a K-Good Time”
Samgyupsalamat
“There's No Better Joy”
Carmen's Best
“Honor Your Story”
Sophia
12 New Logos
1
Autokid
In partnership with: Team Manila
2
Serenitea
In partnership with: Team Manila
3
Villarica
In partnership with: Team Manila
4
Sleepasil
In partnership with: Brandyard
5
Harold's Evotel
In partnership with: Brandyard
6
Life Science
In partnership with: Brandyard
7
GMT
In partnership with: Brandyard
8
Skin + Nutrition
In partnership with: Brandyard
9
PGATECH
In partnership with: Jeth Torres
10
Samgyupsalamat
In partnership with: Jeth Torres
11
Sophia
In partnership with: Brandyard
12
Sunglass Haven
In partnership with: Team Manila
Here are some of these innovations
8 New Brands
Laundryhood
Now & Later
Path
Autokid Truck Solutions
Harold's Evotel
Healthway Medical Network
Legacy by RUA
Laundryhood
Now & Later
Path
Laundryhood
Harold's Evotel
Healthway Medical Network
Legacy by RUA
22 Subrands
WaZen by Artisan Kitchen
Feast by Artisan Kitchen
RISE by Sleepasil
REST by Sleepasil
Imprints by Sophia
Spark by Sophia
One by Sophia
Pinay by Sophia
Hija by Sophia
Affirmations by Sophia
WaZen by Artisan Kitchen
Feast by Artisan Kitchen
RISE by Sleepasil
REST by Sleepasil
Imprints by Sophia
Spark by Sophia
One by Sophia
Pinay by Sophia
Hija by Sophia
Affirmations by Sophia
40 Taglines
“We Drive Your Business”
Autokid
“Have a Moment of Serenitea”
Serenitea
“Better Sleep for a Better You”
Sleepasil
“Work Your Way”
Harold's Evotel
“Find Your Inner Hero”
Jose Rizal University
“Making Love Complete”
Victoria Court
“Partners in Groundbreaking Advancements”
PGATECH
“Have a K-Good Time”
Samgyupsalamat
“There's No Better Joy”
Carmen's Best
“Honor Your Story”
Sophia
“We Drive Your Business”
Autokid
“Have a Moment of Serenitea”
Serenitea
“Better Sleep for a Better You”
Sleepasil
“Work Your Way”
Harold's Evotel
“Find Your Inner Hero”
Jose Rizal University
“Making Love Complete”
Victoria Court
“Partners in Groundbreaking Advancements”
PGATECH
“Have a K-Good Time”
Samgyupsalamat
“There's No Better Joy”
Carmen's Best
“Honor Your Story”
Sophia
12 New Logos
1
Autokid
In partnership with: Team Manila
2
Serenitea
In partnership with: Team Manila
3
Villarica
In partnership with: Team Manila
4
Sleepasil
In partnership with: Brandyard
5
Harold's Evotel
In partnership with: Brandyard
6
Life Science
In partnership with: Brandyard
7
GMT
In partnership with: Brandyard
8
Skin + Nutrition
In partnership with: Brandyard
9
PGATECH
In partnership with: Jeth Torres
10
Samgyupsalamat
In partnership with: Jeth Torres
11
Sophia
In partnership with: Brandyard
12
Sunglass Haven
In partnership with: Team Manila
We have developed and delivered over
35 in-house workshops
for over
6,000 executives & entrepreneurs
,
employees, educators and students about Creativity & Innovation and Brand Innovation.
We have developed and delivered over
35 in-house workshops
for over
6,000 executives & entreprenuers
,
employees, educators and students about Creativity & Innovation and Brand Innovation.
We have created
10 Innovation Laboratories
for
some  of the biggest organizations in the country!
We have created
10 Innovation Laboratories
for
some  of the biggest organizations in the country!
for some  of the biggest organizations in the country!
Unilab
/
Del Monte
/
Servier
/
FWD
Unilab PSG Innovation Learning Lab (PILL)
2016
DILL (Del Monte Innovation Learning Lab)
2020
Servier Accelerated Innovation Lab (SAIL)
2019
FWD Insurance Innovation Bootcamp
2017 - 2018
Unilab PSG Innovation Learning Lab (PILL)
2016
DILL (Del Monte Innovation Learning Lab)
2020
Servier Accelerated Innovation Lab (SAIL)
2019
FWD Insurance Innovation Bootcamp
2017 - 2018

We have also designed and facilitated close to

20 brand & marketing innovation seminars

in collaboration

with the Ateneo Graduate School of Business .

We have also designed and facilitated close to

20 brand & marketing innovation seminars

in collaboration with the Ateneo Graduate School of Business .

We also regularly work with Startup Village and Bayan Family of Foundations to run innovation and creativity programs for entrepreneurs, educators and social innovators.

We partnered with Francis Kong’s Pocket Mentor to produce a series of videos on Creativity and Innovation.

We have produced 3 of our own resource books on innovation, creativity and enterpreneurship.
Connect Disconnect
The Creativity Handbook
EDMO
Over the years, we've had
17 repeat clients
who put
their trust in us for new projects and greater visions.
10 years
Our Top 4 Repeat Clients
1
2
3
4
Other Repeat Clients
5
Miriam
6
URC
7
Del Monte
8
FWD
9
GF&P Architecture
10
Globe
11
MGC New Life
12
Servier Laboratory
13
Carmens Best
14
Autokid
15
ROMLAS Health Group
16
Wyeth Nutrition
17
Cinco + Potato Corner
We're proud and grateful for all we've accomplished in the spirit of innovation and productivity. Here's a quick tally of some of our outputs from the past 10 years.
80
Companies
60
Research & Strategy Projects
10
Innovation Laboratories
35
Workshops
1.4K
People Interviewed
130
Industry Experts Interviewed
280
Store & Home Ethnography
600
Brands Critiqued
30
New Brands & Sub-brands Crated
40+
Brand DNAs
12
New Logos
3
Books Published
40
New Taglines
6K
People Taught & Trained
We also celebrate one of Bootleg's most important milestones of the decade -- our partnership with Creative Intelligence Associates, Japan's oldest and most prestigious branding agency.
It is with pride that we mark our 10th year with a transformation of our own.
A new logo system that reflects the constant evolution and dynamism we continue to strive for.
A new logo system that reflects the constant evolution and dynamism we continue to strive for.

Here's to the passion, imagination and grit that have coursed through our team in the past 10 years, and to all the like-minded individuals who have blazed the trail with us.

Our boots remain strapped for the coming
Our boots remain strapped for the coming decades.
decades.
Roll with us!
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