Sensemaking: Consumer Insighting & Market Research

Consumer Insighting and Market Research for Clients

CIA Bootleg Manila’s unique approach to consumer insighting allows companies to gain a greater understanding of the deepest needs, life drivers and motivations of specific segments of people, which largely determine their attitudes and behaviors towards products, services, brands or entities.

CBM’s Sensemaking projects involve the study of human phenomena from a variety of perspectives to understand the psychological, sociological and cultural meanings attached to a product or a service.

Our clinical psychologists interview people to decode the deepest and strongest values and beliefs they have. Our sociologists and industrial designers immerse in the lifeworld of customers, visiting their homes and offices to study their natural habitats. Our researchers study the history of the industry, understanding how the major milestones, turning points, key organizations and people lay the foundations for the industry’s present. We also interview historians, local and international industry practitioners, and academic experts.

All of the information is processed and integrated into powerful insights, serving as jumping points for new strategies and innovations for our clients.